Ok I cheated a little bit and found this add off a google search for examples of visual rhetoric. But it's an interesting example, especially for me. When I was a kid I used to collect the milk ads because I liked all the pictures of celebrities and other famous figures. I never thought it was strange the dairy industry was pushing the purchase of milk. As a kid I thought milk was good for you so these advertizements weren't bad. In fact, they were promoting something so healthy and good, which was obviously the reason why all these famous people wanted to be a part of the movement.
Now, after learnin about some of the negative affects of milk on the body, that there are other ways to get your calcium (isn't it strange that we are the ONLY species that drink the milk of a different species?? Odd) I see that the dairy industry is just trying to promote their product...like anyone else.
So this ad in particular...the Hulk...a popular figure in our current mainstreem media. I assume this ad came out around the same time as the most recent version of the Hulk came out. So the advertizers are definitely paying attention to their audience. Even if you haven't seen the hulk, almost every American can recognize this face and most young (or maybe I should say a lot of) Americans think he's pretty cool. He's cool--> drinking milk is cool. Even a superhero needs to drink milk to strengthen his bones. Don't you want to be strong like the hulk? Well get over to your fridge and poor yourself a glass of cold milk then, God Damnit!
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